Following the Altair rebrand, the company adopted Canva, a user-friendly graphic design platform. A system of scalable creative templates were developed to maintain brand consistency while empowering regional teams to produce marketing materials quickly, consistently, and efficiently.

Several groups within marketing - Integrated Marketing Communications, Field Marketing, and Technical/Solutions - collaborated in the creation and testing of the templates. The system supported a wide range of initiatives including global campaigns, regional lead generation programs, webinars, Altair and industry events, and internal employee communications.

Expanding on this framework, I developed a comprehensive creative kit specifically for Altair’s digital and physical events. The kit streamlined how regional teams promoted events and enabled rapid, friction-free deployment of brand-consistent creative.

Assets included digital and print PDFs, social media graphics, email signatures, video assets for pre-event promotion and in-event use, and presentation slides for Altairians delivering industry talks and webinars. Regional teams could deploy the assets as-is or easily localize them for their markets.