Partnered with executive leadership, internal stakeholders, and Gyro Creative to transform Altair from a fragmented house of brands into a unified branded house.

I led the internal creative team responsible for developing the brand identity system, including guidelines, print, video, and event collateral. Established a scalable governance framework to ensure consistent brand expression across global markets and customer touchpoints.

This transformational rebrand helped lay the foundation for Siemens’ $10.5B acquisition of Altair in 2025.